Press Release
Moneyspider.com
PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION
16 OCTOBER 2007
SILVER SURFERS
TAKE THE NET BY STORM - MONEY SITES TOP OF THE OLDIES’ HIT LISTS
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5.25 million Brits over 55 hooked to surfing the net* |
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Golden oldies now the biggest internet user group |
GREY POWER is a force to be reckoned with, as
techno-savvy silver surfers now increasingly sort out their money matters
online.
Millions of 55-plus Brits are now surfing the net via
their keyboards and taking
control of their own financial destiny, according to
investment data firm Moneyspider.com.
Over half of the 5.25 million UK silver surfers are now
logging on and researching their financial and investment options through sites
like Moneyspider.com.** And the data research company predicts this
figure will rise sharply over the next few years as more "grey hairs" are
gaining confidence in using the net.
Internet banking, financial product comparison tools and
information on funds, shares and savings are at the top of the surfing list of
the senior citizens who own over two-thirds of the nation's personal wealth.
***
SILVER SURFERS - THE FACTS
-
Definition: An internet-savvy person aged 55 years plus
who surfs the web and spends time online.
-
15 million people are aged 55 and over in the UK
(Office of National Statistics, 2007)
-
35% of people over-55 are using the net on a weekly
basis (Office of National Statistics, 2007)
-
Over half of all silver surfers (53%) use online
banking and financial sites ( EIAA Silver Surfer report, 2007)
-
Silver Surfers Day is the biggest annual media literacy
campaign for older people in the UK
-
Half of over-50s reckon life without the net is
unimaginable
"Turning to the internet instead of telephone or
face-to-face financial advice gives people independent evaluation and
comparison tools that enable to take charge of their finances and make more
money," says
Moneyspider.com's Tony Ahearne.
"With the internet the financial world is your oyster
and you don't even have to leave your home to find the best deals and the most
valuable sources of financial information,"
he adds.
Moneyspider.com, which compares the performance
of all 2,000 or so funds and provides a unique fund ratings and sector
comparison tools updated daily, is a very popular website with the over 55
group.
"Many of our members are pensioners who since becoming
retired have the time to keep a much closer eye on their investments'
performance and ratings. In fact, many of our older members check their funds
on a daily basis," adds Ahearne.
* 35% of the 15 million people aged over 55 use the
internet, Office of National Statistics, 2007
** EIAA Silver Surfer report, 2007
*** Alliance & Leicester survey, 2007
- Ends-
Editor's notes
Moneyspider
was launched in April 2004 and is a totally independent investment
research and information company for private investors. Moneyspider
constantly monitors all 2,000 or so funds available to UK investors
and provides online personal reports that are updated on a daily
basis showing current valuation and performance of all funds in one
place.
The Moneyspider Rating® provides a unique
assessment of the performance of each fund measured against four key
parameters:
-
Sector ranking: a comparison with all other funds in the same sector as your
fund (based on the sector definitions used by the Investment Management
Association).
-
All funds ranking: a comparison with all other 2000 or so Unit Trusts and Open
Ended Investment Company funds available to UK investors.
-
FTSE 100: a comparison of the total return of the fund with the total return of
the FTSE 100 index (comprising the UK's 100 largest companies), providing a
consistent benchmark for each fund.
-
Cash: a comparison of the fund's performance with the return from an equivalent
amount deposited in a 90 day non-high interest access account.
Moneyspider's unique computer system calculates
the results, with specific weightings allocated to each of the four
categories, with each one analysed and compared over 1, 3 and 5
years. Although the rating is generated from a highly complex,
computer-based performance analysis, involving 34 separate
computations, it produces a simple and straightforward result;
scoring each of your funds from A (a very high rating) to E (a
distinctly poor rating).
Behind these easy-to-understand ratings is a
percentage score which is calculated to four decimal points. Each
day Moneyspider's system calculates this percentage score for every
single one of the 2000 or so funds on our database, thus providing a
comprehensive ranking for all funds. The 'Rank in Sector' for each
fund on the Moneyspider Report, is based on the ranking of these
percentage scores.
Moneyspider is an appointed representative of
Anthony, Bryant & Company (Investment Consultants) Limited of 25
Eccleston Square, London SW1V 1NS, which is authorised and regulated
by the Financial Services Authority. The contents of this press
release are not intended, and should not be construed as, advice, a
recommendation or as an inducement to buy or sell any investment.
Moneyspider relies on information regarding investments that is
provided by third parties and accepts no liability (including that
arising from negligence) for the accuracy of such
information.
A DAVID ANDREWS MEDIA LTD RELEASE October 2007
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